Social Media Marketing is the process of bringing potential customers to your website via Social Media channels such as Facebook, LinkedIn and Twitter. This Internet marketing strategy offers a more precise targeting of customers.
Free exposure Social Media Marketing such as Facebook advertising allows you set up campaigns that only charges you if the Facebook user clicks on your ads and gets directed to your website. If the Facebook user sees your ads but does not click on it, you pay nothing. For branding purposes, you can get more eyeball views by setting up campaigns for impressions rather than clicks.
Cost effective Your ads will only be shown to your targeted social media users.
Expose your ads 24 hours a day, 7 days a week Social Media Marketing allows your ads to be shown 24 hours a day, 7 days a week. Best of all, your ads will only show if users search for the keywords you have targeted. You can even target Internet users from other countries.
Facebook, Almost all consumers are now having their own Facebook accounts and because of this, it is a great business tool that you can use to market your commerce. One of the most used social networking sites today is Facebook with billions of users. By using Facebook as your platform, you are guaranteed that billions of users can view your products and services. Through this, you will definitely reach your target audience.
Twitter, Twitter is another business tool that you can use for marketing your business. This social media site is used by millions of people around the world and it includes celebrities, prominent personalities and ordinary people. Now, Twitter is being dominated by brands who would want to market their business in the easiest way possible.
In addition to being cheap and insanely effective, Facebook Lead Ads totally eliminate the need for people to visit a landing page on your website.
Video ads are an awesome and cheap Facebook advertising feature — you can pay as little as a penny per video view!
Facebook’s interest targeting helps you find the people who are likely to be interested in buying your product or service.
You can target people based on where they live, their age, their gender, their political leanings, their job title, or by specific life events (e.g., engagement, birthday, anniversary)
You want to use conversion campaigns when the objective of your ad is to get people to do something specific on your website or in your mobile app.
Carousel Ads let you display multiple images or videos (up to 10) within the same ad unit. Each image or video can link to a different page of your website